Mobile-first visuals increased Aromantic's conversion rate by 11.75%
By presenting essential product information in one easy-to-scan infographic, Aromantic made its mobile shopping experience more persuasive and effective.
Get to know Aromantic
Aromantic is a second-generation British family business founded in 1997, supplying ingredients, equipment, and expert support for making natural cosmetics. Its range includes plant oils, essential oils, active ingredients, emulsifiers, cosmetic bases, and packaging supplies.
Aromantic supports everyone from home formulators and therapists to small cosmetic businesses in creating their own skincare, haircare, and body care products with confidence. Alongside high-quality ingredients, the company also provides recipes, training, and practical formulation expertise.
Making product benefits easier to grasp on mobile
Aromantic's product pages already included detailed information and a list of key benefits. On mobile, however, these appeared as a longer block of text beneath the basic product details, requiring shoppers to read through several lines before fully understanding what made the product special.
The main product image showed the packaging clearly, but provided little visual context about the oil's quality, potential uses, or distinctive characteristics. The challenge was therefore not to add more information, but to present the existing benefits in a more visual and easily scannable format.
The goal was to help mobile shoppers understand the product's value within seconds and make a more confident purchasing decision.
Key product benefits in one visual
The Conversion Lift team helped Aromantic bring this concept to life by creating a dedicated mobile-only infographic for the product page. Rather than adding more text, the goal was to reorganize the most important product information into a clear visual that shoppers could understand within seconds.
The product was placed at the center of the image, surrounded by four concise callouts highlighting its purity, suitability for skincare formulations, distinctive thyme variety, and protective dark-glass packaging.
The before-and-after comparison below shows how the new visual was integrated into the mobile product page.
Each message was visually connected to the product, making the key benefits easier to scan and understand without reading through longer sections of copy. The new infographic gave the simple product packshot more context and turned the existing information into a clearer, more persuasive product story.
Because the visual was created specifically for mobile, it improved the shopping experience on smaller screens without changing the desktop version or rebuilding the existing product page.
Mobile visual that turned clarity into conversions
The mobile-only infographic helped shoppers understand the product's key benefits more quickly and clearly. As a result, the optimized product page achieved an 11.75% increase in conversion rate.
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