Rare Beauty

Rare Beauty — Essential Neutrals Eyeshadow Palette product page

Why we loved it

Founder testimonial in its own section

"Why Selena Loves It" — a direct quote from Selena Gomez. Not an influencer endorsement, but coming straight from the founder/face, making it far stronger social proof than a paid promotion.

Purpose-driven brand message

"1% supports the Rare Impact Fund" — right under Add to Cart. Reminds shoppers at the moment of purchase that they're supporting a bigger cause.

Channeling community content

An active call to share #RareRoutine content. Doesn't just collect social proof — it pulls shoppers into the brand's story.

Related patterns

Social proofStorytelling

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