Ritual

Four health areas, each tied to a clinical result. The stakes are the baby's health — the solution is a concrete, scientific claim at every point.

Six ingredients with specific form and location. Distrust comes from uncertainty — the solution is radical specificity.

Four photos with names and degrees, not an anonymous team. The solution is proof, not claims: identifiable experts.

Placed next to the hero image, not buried in text — so it doesn't get lost.