sodastream

"Smart Exchange Bundle $229.99" (bestseller badge) is selected instead of "Starter Kit $199.99", itemized (1× machine, 3× CO2, 2× Flavor Cap, 1× water tank, 2× flavors) — the higher-value bundle is the default path, with contents justifying the premium at the decision point.

"Free shipping on orders over $65 / 2-year warranty exclusive to sodastream.com / Exceptional customer service" icons under ATC, plus "Return CO2 Cylinders Within 90 Days" and top bar "FREE Fizz & Go Bottle with E-TERRA Starter Kit" — warranty and gift reduce perceived risk on a $200+ appliance.

Feature icon row (1,000+ drink varieties, 40+ mix flavors, adjustable fizz, one-touch) and 5-step "how to fizz" explainer build value; below, "iconic drinks, made by you" carousel with CO2 and flavor packs (strikethrough pricing) — previews recurring consumable revenue.